Lingxiu EmeiArt & Trendy Play

Move through cloud seas and cultural worlds to see heritage become youthful IP, creative work and merchandise.

01 / Project origin

Emei Mountain · Beauty of the World

Emei Mountain, located in Emeishan City, Sichuan Province, is one of China's Four Sacred Buddhist Mountains and the bodhimanda of Samantabhadra. In 1996, Emei Mountain and the Leshan Giant Buddha were jointly listed by UNESCO as a <b>World Cultural and Natural Dual Heritage Site</b>, one of only four in China.

Sunrise and sea of clouds at the Golden Summit of Mount Emei

Majestic & Spectacular

At 3,099 meters above sea level, Emei Mountain features majestic peaks and stunning scenery. From base to summit, the vertical climate zones support diverse vegetation, earning it the title 'Kingdom of Plants'. The Four Wonders of the Golden Summit — cloud sea, sunrise, Buddha's halo, and sacred lamps — are world-renowned.

Sacred Buddhist Site

Emei Mountain is the bodhimanda of Samantabhadra Bodhisattva, with a deep-rooted Buddhist heritage. The mountain is home to numerous ancient temples including Baoguo Temple, Wannian Temple, Qingyin Pavilion, and Huazang Temple at the Golden Summit, attracting devotees from around the world.

Playful Monkeys

The Tibetan macaques of Emei Mountain are a beloved attraction — lively, adorable, and interactive with visitors, they've become the mountain's 'living calling card'. These clever monkeys are not only guardians of the natural ecosystem but also a key inspiration for this IP design challenge.

Tea & Zen Harmony

Emei Mountain has a long history of tea cultivation. Famous teas like Emei Snow Bud and Zhuyeqing are celebrated worldwide. Here, tea culture and Buddhist culture blend seamlessly, creating a unique 'Tea-Zen Harmony' cultural landscape.

High ridges and sunrise above the sea of clouds at Mount Emei

3099meters altitude

Wanfo Summit, Emei's highest peak

Mount Emei temple integrated with its natural ecosystem

1996year listed

World Cultural & Natural Heritage

Ancient Mount Emei temple and stone steps after rain

2000+years of history

Deep Buddhist cultural heritage

Text-free key visual for the Emei creative challenge

About the Challenge

The 'Lingxiu Emei · Art & Trendy Play' Creative Challenge invites design students from universities across China to create IP characters and emojis inspired by Emei Mountain culture, bringing traditional culture to modern life through youthful, trendy design.

02 / Creative results